You have to want it.
I mean you REALLY have to WANT IT.
This is not your daddy’s Hershey’s Chocolate bar. It’s the Dark Side, and I Love it!
Don’t get me wrong. I didn’t just chuck a piece of 100% Unsweetened Cacao in my mouth and go ‘Oooh! Yummy!’ It was more like getting caned and then shouting “Thank you sir! Can I have another?!”
But if you want to taste real Chocolate (Cacao) and not binders, fillers, sugars and artificial flavors, you must try 100% Cacao Chocolate. You’ll thank me later.
It’s strong. It’s bitter. It BITES BACK. But, Damn its good!
It takes a while. Work your way up to it. Bit by bit, nibble by nibble and over time your taste buds will adapt, and then crave it. Then the sugar shit chocolate you’ve been eating before will starting tasting just like that: sugar-shit with very little actual chocolate taste.
The brand we’ve settled on is called восхищение (Admiration) from Russia, imported via Harbin which is just on the border. It comes in 140g packs, and we usually buy 10 packs (1 box) at a time. Each pack has 10 bars broken into 3 pieces. The 1.4kg box runs about 198¥ ($31USD) which lasts me about 5 months.
And just like the Aztec’s believed, it will extend your life. Google it.

You don’t eat it like candy. It’s not candy. It’s HEALTH FOOD. I eat around 9g (2 pieces) a day with my Espresso. It pairs excellently with it.